Business model. Getting answers to some of the many questions (Use Cases)

Heads and persons responsible for sales (managers) have analytical tools to obtain data regarding the current situation with Sales and obtain answers to many different questions, including the following:

What market share does our product occupy?

What is the % of Sales Growth for the specified time period compared to the same previous period or a year ago?

What are the dynamics of Sales over time and what are the main statistical indicators, are there signs of seasonality?

What is the effectiveness of marketing and advertising activities of our company and competitors?

What is the position of our products in the competitive group?

In which competitive group do we have the largest market share?

Is there a correlation between primary and final (Sale In/Sale Out) sales?

Which brand/competitive group/SKU has the largest market growth compared to the previous period?

The corporate analytical system will become one of the main sources and tools for creating analytical reporting in the form of reports and documents of the required formats and will provide access to analysis tools and operational, analytical information:

about the state of Sales of different levels (Sale In, Sale out) by multiple Sections,

about the state and trends of the Market,

about the competitive environment,

about the results of marketing and advertising activity

by accessing operational information dashboards.